Social media can be daunting, and it can be a bit of a challenge. There are so many different channels out there and platforms to work with that you soon might find your self swimming in too many daily sites to keep up to date. I have conquered this dreadful swarm of social media sites by creating a checklist of everything that you need to do.
Check your emails.
Each and every morning I sit down at my computer and start off by checking my emails. By checking my emails first I can guarantee that I will be able to read and reply to all of them no matter how full my inbox is. Emails are important because they allow you to connect even more personally with a client or prospective partner.
This is also the time when I start to take a look at how my email newsletter is growing and impacting my readers. I send out a weekly newsletter every Monday (sign up here), and I continually check up on how my views and engagements on my blog are impacted by this single email.
Start with Instagram.The reason that I say that you should start with Instagram is because this platform reaches it's peaks in the early morning and later in the evening. By taking a look, commenting, and liking a whole bunch of posts in the morning, you are spreading your name and connecting with your readers. And don't forget to share a post of your own at least once a day.
After I've liked at least 10 pictures and commented on two, I will follow five new people. Following new people on Instagram almost always leads to a follow back. By creating this connection with someone who shares a hashtag (aka shares an interest) with you, you are growing your blog following even more.
Comment on some blogs.
This is by far my favorite part of my routine. I love looking at all of the new posts that have been published, exploring new blogs I've never seen, and reaching out to other bloggers who do some super awesome things. I use Bloglovin' to keep track of all of the blogs that I follow.
I try to comment on at least five blogs which helps me interact with other bloggers and create a community around my content. One thing to keep in mind, is that it is easy to become spammy and only comment to share you link. Make sure that you are commenting and relating your comment to the content that the blogger wrote. Then, they are going to be more likely to view your blog and stay interested in what you have to say.
Check on Twitter and Facebook.
If you're using an automation tool like Buffer, then Twitter and Facebook is basically covered without you even having to think about it. I schedule out all of my posts every Sunday, and then keep adding to my Buffer account every time I publish a new blog post. So, simply checking in on Twitter and Facebook is all I have to do.
While it is easy to simply forget about these platforms, remember that social media is meant for you to have to opportunity to engage and interact with others. Take the time every day to like someone else's posts and retweet some of their content. Also, reply or comment lots!!
As you begin to figure out what social media channels work best for you, you will begin to develop your own routine and work schedule. This routine that I mentioned above typically takes me about an hour. An hour a day is cake! And you can tackle social media if you set your mind to it.
Making sure to properly market yourself on social media can be one of the hardest things to master. You want to keep your content relevant without being too spammy. Take a look at this download I've provided! It has everything you need to know when you go to post your content on social media.
|Download the PDF here!|
Social media doesn't have to be challenge. This should be something fun, and something that you like to do in order to connect with your readers. However, it's definitely not everyone's cup of tea. If you need some help with your social media, I'm here for you! Take a look at my services I offer on my website.